In today’s business marketplace nothing captures the attention of your targeted audience like a great story. I recently attended a sales / marketing gathering where the presenter launched a presentation loaded with nothing but photos, 75 to be exact. I immediately thought to myself, this is going to be a long evening of storytelling.
However to my surprise, the evening turned out to be a wonderful presentation of storytelling in a way that captivated everyone in the room. Stories of real people’s challenges, triumphs, and successes. As the presenter moved through each slide and told the story behind each photo, I couldn’t help but to think: what story do my photos tell about me?
Fast-forward to tonight. I was on the web surfing for ideas about a project I’m working on and I came across this video called The Power of Visual Storytelling with Pam Grossman of Getty Images.
In the video she talks about the significance of choosing the right photo/imagery to tell your story, and, how your photos should establish an emotional connection with your audience.
From a business / career perspective, she offer’s some helpful tips on storytelling, if you are looking for ways to connect with your audience.
Feel free to check out the video below:
About the Author:
Victoria M. Parham is a (retired) army wife, veteran, podcast host, and, Career and Life Strategist. Her mission and purpose is to help people identify their ideal career and life’s purpose.
To learn more, visit my blog: victoriaparham.com.