Nothing is better than working your tail off, showcasing your coolness, and signing clients that never leave you. Sweet!
The flip side, nothing is worse than working your tail off and loosing clients faster than you can get them signed.
What makes long-term clients remain loyal and committed to you?
You and your client establish early in the infancy stage of your relationship (for example: when you first meet) that you will partner and work together in a way that will benefit you both.
Upon forming your partnership, you agree to always keep the lines of communication open, never allowing misunderstandings to remain unresolved. Working collaboratively, you strive to keep the lines of communication clear and the opportunity for steady growth ongoing.
The partnership evolves over time and develops into a mutually beneficial business relationship.
Now think about it, what client would want to leave such a deeply connected business partnership where both parties are mutually benefiting from its existence?
Chances are none.
When clients feel that you are just as much invested in their success as you are of your own, chances are they will remain loyal and committed to you.
When clients depend on you to deliver and have their back and you far exceed their expectation, chances are you will have Happy Long-term Clients.
Until the next time!