23 Mar

Build a Solid Brand for Your Military Spouse-Owned Virtual Business

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Written by: Victoria Parham, retired, Army wife and veteran.

Build your brand around a real person – like Martha Stewart, Queen of her own Omnimedia empire (magazine, syndicated column, and TV Show), Martha reigns supreme over every aspect of domesticity: things like home decor, home entertainment, and home crafts.

Since going public (MSO), Martha Stewart is now worth billions, which simply means she’s financially secure for the remaining of her baking years.

Communicate your brand’s personality – You can convey personality with your unique product and service offerings, be clever in your presentation, offer a strong guarantee and other qualities that represent promises you know for sure you can keep.

Example: Martha is known for:

  • doing everything right
  • doing what she does meticulously
  • being strict (doesn’t fool around, passionate and serious about what she does)
  • an in-charge personality
  • having a love for detail that makes something as mundane as setting the table, fascinating

Establish credibility – – keep your promises – if your customers don’t have a firm foundation of confidence and trust in your brand, rest assured that your customer loyalty will suffer greatly.

Rely heavily on public relations – if you’ve worked hard to build a solid brand for your company and your personality is regarded as intriguing and creative, opportunities will open up for you to be profiled in magazines, newspapers and other media outlets.

Stay focused and don’t lose sight of your original values – Deliver what you say you can deliver and do what you say you can do.

About the Author:

Victoria M. Parham is a (retired) army wife, veteran, talk radio host, and Career Strategist. Propelling people to reach their greatest career potential.

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Victoria M. Parham

Motivational Life Coach at VictoriaParham.com
Victoria M. Parham is a Motivational Life Coach for Women (who Dream Big).Victoria believes in meeting her client's where they are in their lives (good or bad) and guiding them through the process of achieving a specific Life Goal(s).

"Before you can conquer the Enemy on the Outside - you must first dominate the Inner-Me on the Inside. - Quote by Victoria Parham.

In addition to Life Coaching, Victoria also serves as an online trainer for her growing list of Self-Help Courses. She is the Motivation Gatekeeper for her online Dream BiGGeR eStore, your one stop motivational shop for ebooks, audiobooks, and videos.

Victoria resides in Virginia with her husband Andre and the two - get a real kick out of spoiling their grandchild.

Learn more about Victoria, by viewing the About Me section.
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When you come into the Knowledge and Understanding of who you truly are – YoUR LiFe is ForEvER Changed – your choices, decisions, and overall outlook on LiFe is more profoundly FoCuSED — YouR #EnerGY reserved for the Things that Truly Matter! – – Quote by Victoria Parham

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