13 May

Two Quick Ways to Blow Media Exposure for your New Virtual Business

Reading Time: 2 minutes

Being a Diva or Mr. It is a sure fire way to drive the media away from your new business. Redirecting a journalist to your PR Rep who also happens to be one of the following: your husband, wife, aunt, uncle, or best friend is the wrong answer if they are not skilled in PR.

If a journalist or member of the media takes the time to contact you directly to schedule an interview for an upcoming story, NEVER pass them off unless you are paying top dollar to a PR Agency who knows how to work with the media.  Trust me when I tell you, journalists remember and they will mark you as a no call, no contact, for future media opportunities.

2. Not responding to media inquiries quickly –  You know the old saying, “if you’re slow, you blow”.  If the media comes knocking at your virtual office doors, chances are they’ve done their research, have found you to be a good fit for the story, they’re working on deadline  and they don’t have time to wait on you.  Read their request and respond quickly with a very short reply:

Dear Mr. Doe,

Thank you for considering ABC Virtual Corp for inclusion in your upcoming article on virtual companies, I’m available to interview with you by telephone and can be reached directly at 000.000.0000 between the hours of 10:00am – 2pm EDT.

I am also available to respond to your questions via email: abcvcorp@mydomainname.com.

Sincerely,

Mary Doe, President
ABC Virtual Corp
Tel/Fax: 000.000.0000
Web: mydomainname.com
Email: abcvcorp@mydomainname.com.

Remember, YOU need the media exposure to help get the word out about your business, products or services.  The media is a vehicle to help you reach your target audience and industry.  Treat them with respect and don’t forget to follow-up with a thank you.

About the Author:
Victoria M. Parham is a (retired) army wife, Army veteran, talk radio host, and Career Strategist.  Propelling people to reach their greatest career potential.

To learn more, visit my blog: www.victoriaparham.com

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Victoria M. Parham

Motivational Life Coach at VictoriaParham.com
Victoria M. Parham is a Motivational Life Coach for Women (who Dream Big).Victoria believes in meeting her client's where they are in their lives (good or bad) and guiding them through the process of achieving a specific Life Goal(s).

"Before you can conquer the Enemy on the Outside - you must first dominate the Inner-Me on the Inside. - Quote by Victoria Parham.

In addition to Life Coaching, Victoria also serves as an online trainer for her growing list of Self-Help Courses. She is the Motivation Gatekeeper for her online Dream BiGGeR eStore, your one stop motivational shop for ebooks, audiobooks, and videos.

Victoria resides in Virginia with her husband Andre and the two - get a real kick out of spoiling their grandchild.

Learn more about Victoria, by viewing the About Me section.
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When you come into the Knowledge and Understanding of who you truly are – YoUR LiFe is ForEvER Changed – your choices, decisions, and overall outlook on LiFe is more profoundly FoCuSED — YouR #EnerGY reserved for the Things that Truly Matter! – – Quote by Victoria Parham

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