Being a Diva or Mr. It is a sure fire way to drive the media away from your new business. Redirecting a journalist to your PR Rep who also happens to be one of the following: your husband, wife, aunt, uncle, or best friend is the wrong answer if they are not skilled in PR.
If a journalist or member of the media takes the time to contact you directly to schedule an interview for an upcoming story, NEVER pass them off unless you are paying top dollar to a PR Agency who knows how to work with the media. Trust me when I tell you, journalists remember and they will mark you as a no call, no contact, for future media opportunities.
2. Not responding to media inquiries quickly – You know the old saying, “if you’re slow, you blow”. If the media comes knocking at your virtual office doors, chances are they’ve done their research, have found you to be a good fit for the story, they’re working on deadline and they don’t have time to wait on you. Read their request and respond quickly with a very short reply:
Dear Mr. Doe,
Thank you for considering ABC Virtual Corp for inclusion in your upcoming article on virtual companies, I’m available to interview with you by telephone and can be reached directly at 000.000.0000 between the hours of 10:00am – 2pm EDT.
I am also available to respond to your questions via email: firstname.lastname@example.org.
Mary Doe, President
ABC Virtual Corp
Remember, YOU need the media exposure to help get the word out about your business, products or services. The media is a vehicle to help you reach your target audience and industry. Treat them with respect and don’t forget to follow-up with a thank you.
About the Author:
Victoria M. Parham is a (retired) army wife, Army veteran, talk radio host, and Career Strategist. Propelling people to reach their greatest career potential.
To learn more, visit my blog: www.victoriaparham.com